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Umberto Giannini #7Days7ways - Free Flowing Texture


Today I bring you the first of seven hair posts in collaboration with Umberto Giannini and their #7days7ways campaign. I was invited to recreate the 7 hair styles of Tali Lennox (the face of the campaign) using products from the Glam range by Umberto Giannini. Today I present to you 'Free Flowing Texture'.

Out of the 7 looks this was probably the easiest for me to recreate as it's an exaggerated variation of my everyday hairstyle. I love the added volume and movement to my hair, all thanks to a bit of 'Backcomb In a Bottle'


I started off by washing my hair with the Umberto Giannini 'Ditch The Dirt Volume Shampoo' and the 'Plump & Sexy Volume Conditioner', both of these products smell incredible and left my hair feeling soft and looking glossy. I then rough dried my hair with a hairdryer and proceeded to curl/wave my hair using flat irons. 

Once I had thrown a few curls in I flipped my hair upside down and sprayed a generous amount of Umberto Giannini's cult classic 'Backcomb In A Bottle' (Can I just say, this products smells of candy floss - it's amazing!). I concentrated the product to the roots of my hair, scrunching it in to encourage more of a lift - I then blasted my hair with the hairdryer. The volume was incredible and the 'Backcomb In A Bottle' really gave my hair that Va Va Voom! 


I parted my hair to the side and decided to create more definition and texture by teasing sections of my hair and VOILA - Free Flowing Texture! 

I absolutely love how it turned out and how effortless this style looks! 

For a run through on how I created this look you can also check out my YouTube video below. 

Have any of you tried the Umberto Giannini's Backcomb In A Bottle? Or any of the glam range? Will you be recreating this look? Join me on the #7Days7Ways challenge! 

Lots of Love 

This post is sponsored in collaboration with Umberto Giannini 


  1. hi.... please show us how you recreate the waves in your hair.....a hair video would be good!... thanxs

  2. Aw your hair looks so gorgeous like this Zara :) xx
    The Belle Narrative


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