Yesterday I had the pleasure of attending the Illamasqua preview for the Spring collection 'I'mperfection' like all Illamasqua collections this one had a great message behind it; This collection was about embracing imperfections as beauty. In the words of Alex Box 'Nothing is imperfect, only uniquely beautiful; in fact, within the world 'imperfect' lives two words that challenge it 'I'm Perfect!' This collection is really about accepting flaws, celebrating them and confidently accepting them as beauty. This is so refreshing to see within the beauty industry and I love how Illamasqua challenges the normal conformities.
I loved the campaign shot with the woman with freckles and how some of her skin was concealed and the rest was left bare. I enthused how this idea was translated throughout the collection, especially in the nail polishes and even with the twist on the traditional black eyeliner with the addition of white dots.
Here's Alex Box recreating the look on Gemma. I think it looks incredible, almost feather like.
I adore the nail polishes from this collection, the freckled pastels are so pretty for Spring, they almost remind me of Mini Eggs - Very Easter chic! Here's the blue in - 'Fragile' on the lovely Sheenie.
The collection consists of three blusher duos all of which are extremely pigmented. These are gorgeous and all so wearable, the consistency of Illamasqua blushers is great and they blend effortlessly into the skin. Here's the swatches on my darling Mushine's hand with just with one swipe.
The collection also consists of two lip products. Obviously no Illamasqua collection is complete without an outrageously bold colour and the green lip gloss in 'I'mperfection' is definitely not for the faint hearted. One thing David Horne explained was about mixing the lip gloss with other shades to create your unique colour palette. The other lip product is the lipstick in 'Immodest' this is right up my street, a bright hot pink - I adore Illamasqua's pink lipsticks and I think this one is going to be another one to add to the favourites.
My favourite piece of the collection has to be the innovative 'Blush up brush' which is meant to be used in upward motions. This is honestly going to be such a great tool to apply blusher and to contour with. The bristles are so soft yet the brush itself is really firm. I am so excited to try this and I can't wait to let you guys know how I get on with it.
The 'I'mperfection' collection by Illamasqua launches on the 31st of January and will be available HERE.
Illamasqua have also launched a new magazine and look who I spotted whilst flicking through the pages!
That would be Moi, Chit Chatting about Pink lipstick!
I will share swatches and more in-depth reviews on some of the products very soon!
Lots of Love